Google continues its battle against blackhat SEO! Also, the incentive will be sent to those who naturally build links, as well as those that are advertised naturally. It is expected to be towards the top break all those who build authorithy sites, as well as those that have quality content and effects on social bookmarking sites.
This gives us reassurance that Google and Searchers are looking for three things 1) UX Excellence , 2) Content that delights the targeted customer, 3) Overall Coherence in Internet Marketing.
In terms of what you should be working on, Google try to make sure that is pretty constant and uniform. Try to make sure you make a great site that users love, that they’ll want to tell their friends about, bookmark, come back to, visit over and over again, all the things that make a site compelling. Google try to make sure that if that’s your goal, they are aligned with that goal, and therefore, as long as you’re working hard for users, they were working hard to try to show your high quality content to users as well.
Paying for posting links and advertisements to a deterioration of the site will be penalized or even subtracting PageRank.
So again, if someone pays for coverage or pays for an ad or something like that, those ads should not flow PageRank.
Now there’s nothing wrong inherently with advertorials or native advertising, but they should not flow PageRank and there should be clear and conspicuous disclosure so that users realize that something is paid, not organic or editorial.
It is very obvious that our expected new penguin update.
So if you’re doing high quality content whenever you’re doing SEO this shouldn’t be some big surprise you shouldn’t have to worry about a lot of different changes. If you’ve been hanging out on a lot black hat forums and trading different types of spamming package tips and that sort of stuff then it might be a more eventful summer for you.