Posts Tagged ‘Google Penguin’

As we knew, on April 2012 Google have made some change with their search algorithm, old algorithm is Google Panda was replaced by new search algorithm is Google Penguin and this new search algorithm tell us that we must have some change in backlink building strategy. In this post, we will say about the new methods in backlink building suitable with new algorithm and hope this post will help you some helpful thing in developing your site.

Natural backlink should be big proportion

 What is natural backlink? This is the backlinks which are created naturally like someone refer to you or a short comment about your and link to your site is under natural anchor text such as read more, click here, see more…That mean these backlinks is not backinks with perfect keywords. The natural backlink should be 60 percent in total.

Diversify content of backlink, diversify anchor text

When building backlink, you should try diversify content and anchor text of backlink, don’t repeat only one content of backlink. Anchor text of natural backlink should be long keywords contain your keyword or keywords contain your brand and keyword or a part of keyword, also your domain can be used one natural anchor text, or keywords like read more, click here to go, go here for more….The rest is perfect keyword, that mean perfect keywords is 30-40 percent in total.

Destination of backlink

If we get a backlink to one of the inner pages, does it mean that the main homepage doesn’t get any pagerank juice with that backlink?

The destination of the backlinks gets the most juice – so your inner page. But then that page will pass juice to other pages it links to. So if it links to your home page, your home page will get some juice. If it points to other inner pages, those pages will get juice. The more pages that inner page links to, the less juice each page gets – and there are probably other factors like if the link is in a menu, sidebar, footer, content – but those pages will benefit from the initial backlink.

This is why the internal link structure of a site is so important.

Scale of backlink

You should build backlink suinew backlinks strategytable with scale of your site. If your site is small scale with about 100 pages, you should create a little per day, this number can be increase or decrease depend of situation of your site ranking, if ranking up is decrease, if ranking down is increase. If you have any question about backlink building, you can contact us, we’re happy if we can reply your question.

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google algorithm updateGoogle matters!

The basic idea of building backlinks is that google still value websites through good backlinks. With that in mind, a niche’s community becomes Google’s informal poll for every site. In theory, if  blog or post has garnered the attention of readers, it must be worth of sharing on search rankings.

Of course, reality never goes quite according to plan, and once the search results became skewed toward aggressive SEO, Google started tweaking to protect its primary revenue source.

That doesn’t mean that Google has abandoned its system entirely. Backlinks must still be part of any SEO strategy, but the old methods are no longer a viable option.

Google algorithm update

A couple years ago Google changed it’s algorithm to try and prevent websites from gaining any benefit from selling links by removing the PR (Page Rank) from most link pages on the Internet (which included link pages in directories). Google also encouraged the use of “rel=”nofollow” on outgoing links if site owners wanted to preserve the PR on their web pages.

Recently, due to Google’s Panda and Penguin algorithm updates, now even link trades, or other forms of what used to be acceptable methods of gaining links, are being filtered out of search results if they encompass a high percentage (or ratio) of your overall link profile. In other words, Google is able to recognize and filter out a major portion of your traffic if it finds unnatural patterns in backlinks on your site. The links coming into your website should be from quality sites with relevant content (not content or link farms) and it must not look like you paid someone to do it or that you did it yourself.

What Google wants to see now is “organic” links, i.e., the incoming links look as natural as possible, preferably within the content of a page. When Google is looking at your linking profile it doesn’t like it when you use the same words in the anchor text of the link, or when you link to the same page all the time (other than your home page or using your business name). Of course the best way to get these is to produce something that people find very useful that they link to on their own, such as helpful tips, tutorials, videos, etc.

If your website has dropped in rank in Google recently it may be due to either a penalty, being filtered out of results, or a majority of your backlinks no longer being counted due to the sites you got backlinks from were penalized so their links no longer produce any value for your site. Which of course means that you need more better quality links.