As we knew, on April 2012 Google have made some change with their search algorithm, old algorithm is Google Panda was replaced by new search algorithm is Google Penguin and this new search algorithm tell us that we must have some change in backlink building strategy. In this post, we will say about the new methods in backlink building suitable with new algorithm and hope this post will help you some helpful thing in developing your site.
Natural backlink should be big proportion
What is natural backlink? This is the backlinks which are created naturally like someone refer to you or a short comment about your and link to your site is under natural anchor text such as read more, click here, see more…That mean these backlinks is not backinks with perfect keywords. The natural backlink should be 60 percent in total.
Diversify content of backlink, diversify anchor text
When building backlink, you should try diversify content and anchor text of backlink, don’t repeat only one content of backlink. Anchor text of natural backlink should be long keywords contain your keyword or keywords contain your brand and keyword or a part of keyword, also your domain can be used one natural anchor text, or keywords like read more, click here to go, go here for more….The rest is perfect keyword, that mean perfect keywords is 30-40 percent in total.
Destination of backlink
If we get a backlink to one of the inner pages, does it mean that the main homepage doesn’t get any pagerank juice with that backlink?
The destination of the backlinks gets the most juice – so your inner page. But then that page will pass juice to other pages it links to. So if it links to your home page, your home page will get some juice. If it points to other inner pages, those pages will get juice. The more pages that inner page links to, the less juice each page gets – and there are probably other factors like if the link is in a menu, sidebar, footer, content – but those pages will benefit from the initial backlink.
This is why the internal link structure of a site is so important.
Scale of backlink
You should build backlink suitable with scale of your site. If your site is small scale with about 100 pages, you should create a little per day, this number can be increase or decrease depend of situation of your site ranking, if ranking up is decrease, if ranking down is increase. If you have any question about backlink building, you can contact us, we’re happy if we can reply your question.