Posts Tagged ‘Search engine optimization’

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. To make sure you don’t get down into panic and plan your SEO strategy wisely, we’ve put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.

Google revealed some new features and ended the post with this:

We’ll keep improving Google Search so it does a little bit more of the hard work for you. This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask. Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions—it keeps us on our toes! After all, we’re just getting started.

What Does Google’s Hummingbird Update Mean For Your SEO Efforts?

No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways. Nothing has changed. If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well. If anything, your website’s rankings will improve just as they should have after the Penguin and Panda updates rolled out.

What type of “new” search activity does Hummingbird help?

Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.

“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example. Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words. In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Unique Content versus Useful Content

While unique content is more of a Google Panda related thing, useful content although Panda, is maybe more Hummingbird. Google understands searchers queries differently with Hummingbird than they did before. So how can the search results not change. How can you as a webmaster change your content to make it more useful, while it still being unique, to encourage Google to show your site over your competitors.

WebmasterWorld moderator, Robert Charlton, explained it so incredibly well:

It’s no longer just a single page and its title satisfying a query… It becomes a whole site satisfying a range of users. With that kind of scope, the individual referrers are both less easy to specify and less determined by the landing page itself. Actually, not so different from what some of us have been preaching.

Don’t optimize for keywords, optimize for a satisfied customer from stage one of the buying cycle to the end. Is it that easy? What if you don’t offer all the stages? Well, I assume that is not exactly the point. The key to making the right decisions about SEO is to understand where Google is going. Google’s goal is that when someone creates a new search, what Google shows that person is exactly what the person wants or needs. We’ve all had the experience of searching on Google and seeing websites come up that obviously aren’t what we want. We don’t even need to click on the link to figure that out, because what Google shows us is enough.

Hummingbird

Hummingbird (Photo credit: AnnCam)

So, how does this work? What is the process involved? In a nutshell, Google needs to understand the user queries. They take the query, leverage grammatical structure and boil the query down to one of these forms. They leverage user intent (and various other implicit signals to assist with determining this intent). They can then determine which form to map to.

In short, a simplified version of the process is approximately as follows, and this process may well change or be altered by leveraging machine learning. I would state this merely as an educated guess:

  • Parse the grammar of the query
  • Identity the form from the user intent
  • Identify entity(s) involved
  • Attribute synonyms
  • Qualify what the user is looking for (refined intent)
  • Determine what entities to retrieve
  • Determine what properties those entities have
  • Determine what to show the user in a meaningful way (the latter of which is device-dependent and needs to be attractive and engaging to the user)

Leveraging context and other implicit factors to understand the query is clearly critical, as understanding user intent is paramount for correct disambiguation and relevant synonym expansion throughout.

Google’s goal is clearly to expand on the number of forms and types of forms they can handle. And Google, as I have stated many times, is a master at big data. Google is merely taking older technology and making it work at scale. They can add new forms based on the combination ofsearch volume (for queries from incoming sources, namely user demand) and lowest-hanging fruit (best bang for the buck, the latter being from a computational cost as well as the possible Question Space they can cover). And so, they keep adding to the types of questions that Google can answer.

Keyword research is one among the most important, valuable, and high return activities within the search promoting field. Ranking for the “right” keywords can build or break your web site. Through the detection of puzzling out your market’s keyword demand, you not solely learn that terms and phrases to focus on with SEO, however additionally learn more regarding your customers as a full. it’s not continuously regarding obtaining visitors to your site, however about obtaining the right quite visitors. The usefulness of this intelligence can not be overstated – with keyword research you can predict shifts in demand, reply to dynamical market conditions, and turn out the products, services, and content that internet searchers are already actively seeking. within the history of promoting, there has never been such a low barrier to entry in understanding the motivations of consumers in nearly every niche.

RESOURCES

Where will we get all of this information concerning keyword demand and keyword referrals? From research sources like these listed here:

  • Google Adwords’ Keyword Tool
  • Google Insights for Search
  • Google Trends Keyword Demand Prediction
  • Microsoft Advertising Intelligence
  • Wordtracker’s Free Basic Keyword Demand

Google’s AdWords Keyword tool could be a common place to begin for SEO keyword analysis. It not solely suggests keywords and provides calculable search volume, however also predicts the cost of running paid campaigns for these terms. to determine volume for a specific keyword, make certain to line the Match kind to [Exact] and look beneath local Monthly Searches. keep in mind that these represent total searches. counting on your ranking and click-through rate, the actual number of tourists you deliver the goods for these keywords will sometimes be abundant lower.

Other sources for keyword info exist, as do tools with additional advanced knowledge.

English: Effective keyword competitive analysis

English: Effective keyword competitive analysis (Photo credit: Wikipedia)

Why to research keywords?

Keyword research may be a vitally important side of your program improvement campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and insignificant rankings. By targeting the incorrect keywords, you not only place valuable advertising bucks at risk, you’re also throwing away all the time and energy you set into obtaining your site to rank for those terms to begin with. If you want to stay competitive, you can’t afford to do that. Selecting the right SEO keywords can help your content dominate Google search results. Using extremely targeted content containing specific SEO keywords is the best way to drive massive volumes of qualified, organic search traffic. Be warned although, about to the highest spot in Google search results isn’t simple, and depends a lot of on top quality content than top quality SEO.

Most of your links will be valued as people discover content on your site or read your blog. Google still supports your promotion until you feel that you are cheating and Google understands that you’d like to let others know about the hard work you’ve put into your content. To effectively promote your content, it is important to connect with people who are interested in your articles. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject.

Be unique and recognizable

A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services.

Write more, but I try to write only when you really have something to say, not just to write. Adapt your writing to people and not for search engines. Pay attention to grammar and try to write a cohesive content that will be helpful to your readers.

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company’s website.

If you run a local business, adding its information to Google Places will help you reach customers on Google Maps and web search.

SOCIAL MEDIA

Get to know as much as possible with social media sites because they are very useful for grouping people with similar interests. Nowadays there are so many opportunities for promotion through social media sites, and one of the biggest advantages is that it is all for free. With the proper use of social media, you can get free publicity or advertisement for very little money.

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Avoid spamming, ie.do not  publish your links on sites that are outside of your topic. Also, do not buy links from other sites, as they will not lead to an increase of  traffic.

20 Free Places to Promote Your Website Online

Social media bookmarking

Sites that help readers to bookmark favorite sites, links and news articles are a great way to spread information about your latest blog post and gain quality backlinks.

  1. Del.icio.us
  2. StumbleUpon
  3. Digg
  4. Reddit
  5. Pinterest

Online directories

Submitting your website to popular online directories can help you gain more visibility through targeted searches and increase your website search engine ranking.

  1. Google Local
  2. Yahoo Local
  3. Bing Business Portal
  4. DMOZ
  5. Merchant Circle

Press releases

If you recently introduced a new product or service, writing and submitting a free press release can help generate a bit of buzz about it. In addition, if your press release has links back to your website, it can be an excellent source of search engine juice.

  1. PRLog
  2. Free Press Release
  3. 24-7 PressRelease
  4. 1888PressRelease
  5. PR-Inside (European-based distribution)

This is of course not all choices for promoting your site because there are a bunch of similar sites, but the fact that these are the most popular and most valuable sites for this purpose. If you have any questions regarding this subject, feel free to ask.

Free Backlinks

An interesting way of building backlinks is to post DoFollow forums. You need to register, create your signature in the form of the address of your site or page you want to link. Here is a list DoFollow forums that allow signatures leaving, after a certain number of posts or time spent on the forum. In any case, the backlink from the forum are still very valid and useful way of building backlinks. P. S. just leave posts in forums that are related to your site, otherwise your posts will be marked as spam.

Dofollow Forums Page Rank 9

Dofollow Forums Page Rank 8

Dofollow Forums Page Rank 7

This  question raises almost every beginner, intermediate, and those who are not sure of what the right measures for building backlinks to your site.

If your site is new then it is very important not to overdo the number of backlinks at the start when Google still can not believe your site.

All you have to do gradually, in order for Google to look as natural as possible. Also, it is important to use different methods of linking to not become suspicious.

For example, if the first 5 days only rocked links from forum profiles and signatures, and to a large extent, this could  be very suspicious and risk to Google penalized your site.

Be sure to keep an eye on this from the start, as this site is new and while you are in the process of building a reputation in the eyes of Google. The goal of everyone who works on site optimization is to Google  just loves and adores your site. If you want your love and well ranked, you can not cheat Google, but the head of optimization and backlinking work as natural as possible, gradually, and with different methods. 

buildbacklinks

So, how many backlinks you build, you decide for yourself.

There is a certain number of each site for the story itself, but there are some general numbers that can be the guiding star when you start optimizing your site.

When you create a website or blog, set up only on page optimization, post, 1-2 post, index site and let it sit for 2-5 days.

Already after a few days you can slowly begin linkbuilding.
The first 5 days you can build for example the 10-15 links a day. Google will not be all that backlink to index all of a sudden, some of the following day, and some only after a month.

The next 10 days you can slowly increase the amount and strength of the backlinks built. So the 10-15 can figure slowly increase to 30-40 per day.

Then, in the last 15 days of the first month, the number of backlinks can increase up to 70-80 backlinks a day with no problems. Of course, try to build on those links as many different ways as possible.

After the first month linkbuilding lighter, but you can slowly begin more serious and involved building backlinks.

Daily approximate number could be as high as 100-150 exchange also different methods.
After 3-4 months of active and intelligent work on creating backlinks through various methods but should be seen very nice results.

After this period does not need to stop with the building of backlinks, but if you are satisfied with the achieved position, to manage the site and at least build some backlinks a day, and keep it in” active” for that matter.

So will Google make it clear that it was not in the one-off SEO spam campaign to achieve something and after it ceased to exist, and in this way you will prevent someone else to go with linkbuilding campaign and will soon overtake. Therefore, make your site stronger and stronger , because you never know what someone is planning.

how to build backlinks

 

 

 

 

businessdirectorieslist.com

Dofollow and nofollow are the link attributes attached to a link on any website to assist the search engine about its quality. Webmasters use this service heavily to tell search engines whether the link posted on their website is a reliable one or not. It helps the search engine to determine if the website wishes to link their page to the mentioned link, so that the visitors could have more information about their desired topic.

dofollow vs nofollow

 

 

The dofollow link on a website means that it thinks that a link is credible enough to be listed on their website and they would recommend other users and search engine robots to follow this link. This is great for the link which is followed because this would increase its traffic and page rank in Google, on the other hand no harm would be done to the one who mentions this link.

NoFollow is a hyperlink value that tells search engines not to pass on any credibility or influence to an outbound link. Originally created to help the blogging community reduce the number of inserted links into a “comment” area of a blog page, the attribute is typically standard in blog comments. It helps overwhelmed webmasters disallow spammers from gaining any kind of advantage by inserting an unwanted link on a popular page, and has become an integral part of Google-specific SEO.
As a result of the implementation of NoFollow, the process of building links has taken a steep turn.Many sites, including wikis, social bookmarking sites, corporate and private blogs, commenting plug-ins and many other venues and applets across the internet began implementing NoFollow. This made effective link building difficult for both honest people and spammers alike. It also made DoFollow links become the “Holy Grail” of SEOs everywhere, who seek them out as expensive collections to their off-site optimization repertoire.

What Is The Difference?

Nofollow links attributes do not allow search engine bots to follow link.That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links. Though some time back Google made it clear that they don’t consider nofollow link attributes but weight of such links are really less.

Example of Nofollow Link:

<a href=”http://www.linksbuild.wordpress.com/” rel=”nofollow”>Google</a>

Dofollow links allow Google  (all search engines) to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text.

Example of Dofollow Link:

<a href=”http://www.linksbuild.wordpress.com/”>Google</a>

 

 

 

Nothing happens overnight

Before you start linkbuilding need to know a few basic things. Firstly SEO is a long-term process, and nothing will happen overnight, except that maybe you can ban overnight if you overdo linkbuilding. So, please be patient first. Patience of course goes hand in hand with perseverance and great motivation to not give up until you achieve the desired goal.

Your goal you set yourself. Someone will be aiming to come in 1st place on Google for an easy keyword, someone to come in 5th place for an argument keyword, and maybe someone to enter only the first page. Whatever your goal is, you know that a lot of work ahead, but as you know, if done correctly and slowly, steadily, the effort and the work will eventually pay off.

Nothing happens overnight

Nothing happens overnight

In addition to patience and perseverance, and you need a top-discipline. This means that you can not be lazy, and not too greedy and hasty. You must not be lazy in the sense that you do linkbuilding few days and then forget about backlinks for some time, and then again a little work on linkbuilding and so on. It leads to nothing, for success, much work is needed, especially in the beginning when everything should be set to healthy feet and a high level.
You must not be hasty in the sense that if you just opened a new site, you should not rush the first day of 1000 to build backlinks, so it will only undermine your site and the risk that Google penalizes you and label it as a spammer.

So all in his time and moderate, the results do not come overnight. But because of some mediocre phrase with a good linkbuilding, very good results can be achieved even for 2 to 3 months, and of course continue stepping up the pace.

Untapped Backlink Strategy

SUBMIT TO AUDIO SHARING SITES

One of the few techniques which use a small number of people, which is fantastic for getting great backlinks. These audio sharing sites are PR powerhouses and can move your site in the SERPs.

All you need to do is create a piece of audio (preferably music) and upload it to these sites, which give you a nice dofollow link in exchange:
Reverbnation.com (PR6)
BandCamp.com (PR7)
Sutros.com (PR5)

You only need to create an audio clip and upload it, install your link and you’ll get great DoFollow link

DONATE TO SITE

There are countless website owners with PR 6 + who will be happy to set up your link to the donation of a few bucks.

You can find some on your own by using these nifty search strings:
“donate to us”
“contributors page”
“sponsors page”
“contributors”

GIVE TESTIMONIAL

Companies big and small LOVE to show off their customer testimonials. If you’re using a product or service that you love (or at least like), consider sending them a testimonial.

When you do, make sure to tell them that they can put it on their homepage or a testimonial page. To show that you’re a real person they’ll often put a link to your site for you…without you even having to ask.

.EDU RESOURCE LINK

Everyone knows that .edu links are the bomb. But getting legit .edu links is impossible, but there is some tricks that might have work.

Most US universities have resource pages where they link to websites that they think are cool.

If you have a legit looking site that’s not monetized to death you can usually get a 1-2 .edu links just by asking around.

Use these search strings to find them:
site:.edu “your niche”
site:.edu “your niche” + “resources”
site.edu: “your niche” + “links”
site.edu: “your niche” + “other sites”

Only 5-10% of them will actually post your link, but even a handful of these can make a HUGE difference in the SERPs.

SUBMIT YOUR SITE TO WEBSITE FEEDBACK SITES

There are a lot of sites that are designed to help you get feedback on your site’s layout or conversion potential. Important for our purposes, all of them allow a dofollow link back to your site.

You can get a link like this from a site called ConceptFeedback.com.

As you can see, there’s a nice dofollow link on the page.

To get a link from these sites all you need to do is submit your site with a little description of how you want to improve it.

Here are some Website Feedback Sites to get links from:
ABTests.com (PR5)
BounceApp.com (PR5)
SuggestionBox.com (PR4)

SCOOP IT

Scoop It is basically a site where people aggregate their favorite content around the web into a magazine format.

You can get a dozen of backlinks for just a few minutes work.

To get people to post your stuff all you need to do is use Scoop It’s built in suggestion feature.

Just search for a high PR Scoop It page and hit “suggest”.

Just send the person a quick message and let them know about your content.

I hope you find this post helpful and that you learned some new techniques of building backlinks.

Now head to the backlink building.

THINK ABOUT RELATIONSHIP BUILDING!

If you are a beginner and you have a new web site, you will soon realize the importance of backlinks. Website without backlinks is as lonely island in the sea. You’ll have to build backlinks or you will not get indexed by the search engine. This is a fact and you have to keep in mind when developing strategies for your site or blog.

You must bear in mind that it will take time to your strategy of building backlinks comes to life and to observe each backlink as a new form of relationship.

At the present time, and strengthen social networks comes a new era of building backlinks. Search engines just love it when someone shares your content on Social Networks like Facebook, Twitter, Google +, etc..
Well, it’s time to start thinking about a new way of building backlinks.

RESEARCH FIRST!

The very basis for the foundation to your strategy should be to research.  A few suggestions for topics to research are: Competitive Keyword Analysis, Domain Authority and Dofollow vs. Nofollow Links.  Analyze your keyword through a keyword analyzer tool. The less competitive the keyword, the easier it will be to rank high in Google for that keyword.

You will want to rank for an easy to moderate keyword. Keep your keyword relevant to what your website is about. If a single keyword is highly competitive, make your keyword a phrase. When you have carefully analyzed your keywords,the next part of your research would be to find which sites are ranking for that particular keyword. Write these sites down because you have just located your competitors.The next thing you will want to do for each competitor is to find out where your competitors have backlinks.  Analyze your competitors through a backlink research tool. Keep these backlinks on record also.  You will want to learn the PR to each backlink, the domain authority of the site, and whether the link is Dofollow or Nofollow.  Dofollow links are favored by Google and Nofollow links will still be followed by other Search engines. If you don’t know what I’m talking about, research the suggested topics!

INCREASE YOUR RANK WITH BACKLINKS

There are different ways to collect backlinks. A few of the possible ways to collect backlinks is by  blog commenting, guest blogging, social media, guest posts and directory submission.  But also check this new, alternative way for getting backlinks. So let’s begin!

Blog Commenting: The next type of link exchange is blog commenting. Comment on relevant blogs with moderate to high domain authorities.  Actually read the post and provide a thoughtful comment.  Reply to other comments as well. When you have found the blog to comment on, become a regular leaving thoughtful blog comments.  Let the blog owner get to know you so that you can later ask to become a guest blogger.

Guest Blogging: This is detrimental to receiving high quality backlinks. These relationships take time to develop, but a competitive SEO champion has a contact book filled with blogger partnerships painstakingly developed throughout the years. Your goal in a high PR blog would be about 24 guest articles.  

Social Media: Social media is important to quickly get the word out about a particular article, guest blog, contest entries or to research the type of followers you are attracting. Welcome your new followers, provide discounts to your service for the loyal followers and try to reply back to any questions or comments people leave.  This will form relationship and trust to your customers. Also, through social media, you can increase traffic to your site or blog.

Directory Submission:  There are lots of directories in the internet. There are some top high quality directories like Yahoo, Dmoz,  BUBL,  Chiff, Internet Public Library  and others. Start by getting listed in a few of these high quality directories. . Get creative with your Directory Submissions! List the top directories in your niche and focus on those. But beware and research which directory is useful and which is not.

Article DirectoriesArticle directories are a great source of getting backlinks, you can submit an article with a backlinks to your site. Here are some of the top article directories: Ezine articles, Go articles, articlebase, easy articles and many more, you just need to search in the Google with Article directories and there will be a lot of results.

Squidoo: Relatively new and interesting way for backlinks building. You can write and article at squidoo with your website link in it and then you need to submit it there.

Social Bookmarking Sites:  You can create an account in some of the social bookmarking site and social networking site with your website details and links and then will start getting traffic from them.Here are some of the popular site where you can create an account: reddit, delicious, stumbleupon and many more.

Posting in ForumsYou can also get a lots of backlinks by posting in the forum in the sections related to your website keywords. You can even add the link to your signature in your account profile in the forums and they do work all of the times. In this way you can save a lot of money in building backlinks.

Make video on youtubeMake a short video on the topic of your blog, site, online shop or what work you do, and insert a link to your site or blog in the video description. This is not a strong backlink, but can be useful if a share your video on social networks, as well as a link that contributes to the increase traffice to your site

Does your site have a blog? Submit to Blog Directories and RSS Feed directories as well. Do you have a forum? List your forum to forum directories. Do you have an affiliate program? There are affiliate program directories as well.

This process will take some time and the results will be excellent. With a carefully planned strategy and building quality backlinks, you will quickly reach the desired results.

simple backlinks tips for beginner

simple backlinks tips for beginner

As we knew, on April 2012 Google have made some change with their search algorithm, old algorithm is Google Panda was replaced by new search algorithm is Google Penguin and this new search algorithm tell us that we must have some change in backlink building strategy. In this post, we will say about the new methods in backlink building suitable with new algorithm and hope this post will help you some helpful thing in developing your site.

Natural backlink should be big proportion

 What is natural backlink? This is the backlinks which are created naturally like someone refer to you or a short comment about your and link to your site is under natural anchor text such as read more, click here, see more…That mean these backlinks is not backinks with perfect keywords. The natural backlink should be 60 percent in total.

Diversify content of backlink, diversify anchor text

When building backlink, you should try diversify content and anchor text of backlink, don’t repeat only one content of backlink. Anchor text of natural backlink should be long keywords contain your keyword or keywords contain your brand and keyword or a part of keyword, also your domain can be used one natural anchor text, or keywords like read more, click here to go, go here for more….The rest is perfect keyword, that mean perfect keywords is 30-40 percent in total.

Destination of backlink

If we get a backlink to one of the inner pages, does it mean that the main homepage doesn’t get any pagerank juice with that backlink?

The destination of the backlinks gets the most juice – so your inner page. But then that page will pass juice to other pages it links to. So if it links to your home page, your home page will get some juice. If it points to other inner pages, those pages will get juice. The more pages that inner page links to, the less juice each page gets – and there are probably other factors like if the link is in a menu, sidebar, footer, content – but those pages will benefit from the initial backlink.

This is why the internal link structure of a site is so important.

Scale of backlink

You should build backlink suinew backlinks strategytable with scale of your site. If your site is small scale with about 100 pages, you should create a little per day, this number can be increase or decrease depend of situation of your site ranking, if ranking up is decrease, if ranking down is increase. If you have any question about backlink building, you can contact us, we’re happy if we can reply your question.